Native Eyewear

Think Big Media PR worked with Native Eyewear to leverage editorial coverage and build brand awareness in the outdoor and active lifestyle industry in both the national and targeted regional markets.

Throughout Think Big’s partnership with Native Eyewear, Think Big broadened the coverage of Native Eyewear products from endemic outdoor media to national mainstream media outlets and built a credible reputation of the Native brand among all media. In four years of working together, Think Big secured more than 280 pieces of coverage with a reach of 901M including national recognition for the brand and product.

Coverage highlights over the years include placements in Backpacker, SELF, Runner’s World, Cross Country Skier, SHAPE, Men’s Journal, New York Times, Bass Angler, Coastal Angler, Climbing, Powder, SKI, Men’s Fitness, Women’s Health and many, many more. 

Think Big Media PR has also planned and hosted several interactive events for media including skiing, biking and stand up paddle-boarding incorporating Native Eyewear’s product into the experience. These events grew recognition for Native Eyewear’s quality, performance and style among the media and resulted in on-going stories around Native’s products.